Ancora in edicola (fino a sabato) anche senza il "Corriere" il numero di "Io Donna" dedicato al design e al Salone del Mobile di Milano.
In copertina Patricia Urquiola,architetto e designer eclettica e vulcanica. Qui sopra le immagini di copertina e l'apertura del servizio mentre qui sotto alcune pagine selezionate dal servizio di moda che ha coinvolto i suoi assistenti.
How was?: Patricia Urquiola is a “tornado”: 100% Spanish, very “caliente”, and with a lot of creative energy. It was a lot of fun working with her and her staff: the “kids” at the studio are young and smart.
I did shot many portraits of Patricia at her place, some of them very funny and alive, but unfortunately the magazine runned just one page.
I think the idea of the “kids” on top of the desk, were everybody is working, is a good one and I am proud of it, but I was not very happy about the light, I could have done better.
Anyway, the magazine went out so badly printed that this was not a matter anymore.
I must admit that while I was flipping thru the pages of the magazine my feelings about this story were kinda mixed, but a lot of people ( let’s say, more than usual) called in, saying that the story was looking soooo good, fresh and cool…..
What I learned?: Don’t worry, just be happy…
Here below some pictures from the backstage:
Working on the cover lay-out with Patricia and Maurizio Varotti, "Io Donna" Creative Director.
Patricia Urquiola photographed by Toni Thorimbert
Backstage photography by Claudio Rizzolo.
Click on the pictures to enlarge.
a 2:53 PM