Visualizzazione post con etichetta Patricia Urquiola. Mostra tutti i post
Visualizzazione post con etichetta Patricia Urquiola. Mostra tutti i post

Stage >< Backstage > Top designers Patricia Urquiola + Hella Jongerius on the cover of Io Donna magazine.

So BIG they are.
So funny and vulcanic.

Don't mess with them...They know a lot about.

Thanks girls!
It was short, frantic and intense!!!!













































Patricia Urquiola + Hella Jongerius
Io Donna magazine
Milano design week special issue.

Styled by Silvia Meneguzzo assisted by Francesca Ferretti

hair: Gianluca Guaitoli
Makeup: Roman Gasser

Backstage photography: Ilaria Zennaro

Digital master: Walter Besola D4U
Postproduction: Nora Suardi/Zat

Click on the pictures to enlarge.




Spanish architect and designer Patricia “Tornado” Urquiola + her staff for “Io Donna” magazine.





Aprile 2010
Ancora in edicola (fino a sabato) anche senza il "Corriere" il numero di "Io Donna" dedicato al design e al Salone del Mobile di Milano.
In copertina Patricia Urquiola,architetto e designer eclettica e vulcanica. Qui sopra le immagini di copertina e l'apertura del servizio mentre qui sotto alcune pagine selezionate dal servizio di moda che ha coinvolto i suoi assistenti.









How was?: Patricia Urquiola is a “tornado”: 100% Spanish, very “caliente”, and with a lot of creative energy. It was a lot of fun working with her and her staff: the “kids” at the studio are young and smart.
I did shot many portraits of Patricia at her place, some of them very funny and alive, but unfortunately the magazine runned just one page.
I think the idea of the “kids” on top of the desk, were everybody is working, is a good one and I am proud of it, but I was not very happy about the light, I could have done better.
Anyway, the magazine went out so badly printed that this was not a matter anymore.
I must admit that while I was flipping thru the pages of the magazine my feelings about this story were kinda mixed, but a lot of people ( let’s say, more than usual) called in, saying that the story was looking soooo good, fresh and cool…..
What I learned?: Don’t worry, just be happy…

Here below some pictures from the backstage:









Working on the cover lay-out with Patricia and Maurizio Varotti, "Io Donna" Creative Director.

Patricia Urquiola photographed by Toni Thorimbert
Backstage photography by Claudio Rizzolo.


Click on the pictures to enlarge.